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Follow these seven guidelines to avoid making critical mistakes in your domain and brand name selection. ... Read More
Proudly announce your domain acquisition. This past week the domain blogs were all telling the story on the acquisition and purchase price for Sumo.com. This was a brilliant marketing tactic by the founder Noah Kagan. The acquisition of a premium domain is unique opportunity and window for a brand to gain viral pre... Read More
Domain names play a crucial role for the positioning your brand.  The digital age has allowed small companies to take the big guys head on.  Most websites now look very similar.  This is no longer a significant advantage. How a brand ranks against the competition impacts sales, conversion and growth potential. Our minds rank brands to help us create simplicity.  If y... Read More
Most startups seem to make this one crucial mistake with their domain name acquisition strategy. There are several stages of a startup from inception to the first investment round to even second and third rounds. While this article applies to all of these stages, we are specifically focusing on companies that have sales and have just gone thru their first round of receiving in... Read More
Companies risk millions of dollars in revenue and marketing investments when they rely on a third-party platform for their brand interaction. We see domains will become more important as the big brands (Google, FB, Youtube, etc..) clamp down and enforce restrictions on their sites. There has lately been a lot of talk in the news about fake news. Interestingly, I believe t... Read More
Three important digital trends that will drive the value of premium domains higher. Premium domain valuations will continue to increase in 2017. For most of the corporate world marketing plans and budgets are roughly in place for the next 12 months. Once again, we see several key themes and trends emerging for marketing and branding. The shift t... Read More
Media Options is announcing the launch of a new resource and book available at our website. For a limited time we are making available for download our new book “.Com Strategies." ... Read More
Online advertising, sales and usage statistics show why domain names will increase in value in 2017 and beyond. The internet has forever changed the way brands interact with their potential customers.  By 2020 digital advertising will surpass traditional advertising methods. As advertising dollars move to online platforms, companies will need to focus more on developing the... Read More
Use these seven guiding principles to acquire the perfect domain for your business. One of the best parts of working with Media Options is researching and speaking with hundreds of entrepreneurs, CMO’s and digital marketing managers.  A topic that frequently comes up is the role that domains play in branding and commercialization.  Often the first interaction that a new cu... Read More
How should Startups value domains? Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence.  Domains are an integral part of branding and marketing.  The closer a domain aligns with your brand, the exponential impact it has on marketing. Domains are... Read More
Successful companies understand how multiple domains create value to their branding and marketing messages. As companies take market share and grow sales, marketing budgets and campaigns become more complex. On any given week I will reach out to over 300 businesses to start conversations on their domain strategies. Over time we have noticed a trend in how companies view domains which typi... Read More
Domain strategies should play an important role in every marketing campaign. Nearly 70% of Americans regularly shop online with over 85% of Americans connected online.  In ... Read More
Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap.  Understanding the fundamentals of rebranding is crucial to ensure success. If you reb... Read More
Avoid this one strategic mistake that could sink your business. As a domain broker, I spend lots of time researching subjects on marketing, SEO, and branding. One of the most rewarding aspects of my day is having conversations with CEO’s, CMO’s, VP’s of marketing, IP lawyers and tech departments on how domains fit into their overall strategy. One major error we hear is that domains ... Read More
Domain strategies play an important role in brand creation. If you have ever started a business you know the importance and difficulty of deciding on a brand name. Over 300,000 new brand names are registered every year in the US alone. This is on top of the existing millions of brands and trademar... Read More


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