I read a very interesting article today about online
advertising, sent out by newsletter from MediaPost.com .
It was funny to me that CPC to advertisers is
dramatically rising and revenue per click to publishers and domain investors is
dropping dramatically???? What gives? read more...
I
read a very interesting article today about online
advertising, sent out by newsletter from MediaPost.com .
It
was funny to me that CPC to advertisers is
dramatically rising and revenue per click to publishers and domain
investors is
dropping dramatically???? What gives? read more...
In
my eyes, that means the value of those exact match
keyword domains is going to increase dramatically. As advertisers
become
more aware of the importance of the domain name in search engine
rankings, the
discrepancy in what companies are willing to pay in paid search ranking
versus
what most will pay for a domain name, should tighten up.
If
you are willing to pay $5,000 per month to Google
Adsense and just having the keyword domain name will have nearly the
same
effect (if not more) in your search engine ranking, then wouldn’t it
stand to
reason that the value of that domain name is a multiple of the monthly
expense
to Google Adsense? (Maybe 24 months would be reasonable? Or
maybe it should be 60 months, since that is the life of a domain given
by the
IRS?).
Either
way, I believe domain values are on the
rise. Domain names are an essential element of Search Engine
Optimization
and that's all there is to it. As the fight for top spot heats up, so
will the market for domain names (exact keyword match domains).