Domain Appraisal Service

Before buying or selling a domain name, the first thing you need to know is, how much is your domain name worth? Media Options is widely considered an expert and thought leader on the subject of domain name valuation and domain appraisal. Our CEO, Andrew Rosener, has been extensively interviewed and has spoken openly about his data and metrics driven approach to domain value.

It should be noted that we do not provide an automated domain appraisal; each appraisal is done by hand under the the eye of an expert, in most cases our CEO. There are more than 20 metrics which go into every single domain appraisal we do in order to provide you the most accurate appraisal possible. You will be provided with a PDF certificate of appraisal upon completion. Most appraisals will be completed and sent to you by email within 3 business days (often less).

Some of the factors that go into our domain appraisal include:

  • Search Volume for the exact keyword(s) contained in your domain name
  • Cost Per Click (CPC) for the keyword(s) in your domain
  • Age of the domain
  • Length of the domain
  • Number of Words in the domain
  • SEO value of the domain name
  • Google PR rank
  • Link Profile
  • Competition for the keyword in your domain
  • Number of advertisers for the keyword
  • Brand potential
  • Easy to pronounce
  • Easy to spell
  • Easy to replace with another alternative?


If you have a premium domain name and you are in need of an appraisal, Media Options can help. We charge $250.00 for a professional and documented domain name appraisal including the key metrics used to establish that value. A discount may be available for bulk or multiple appraisals. In many cases, we may provide a free appraisal to clients who utilize our premium domain broker service.

CONTACT US for more information about our domain appraisal service.