Not doing this could cost you millions of dollars

Chris Zuiker / Domain Names

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Proudly announce your domain acquisition. This past week the domain blogs were all telling the story on the acquisition and purchase price for Sumo.com. This was a brilliant marketing tactic by the founder Noah Kagan. The acquisition of a premium domain is unique opportunity and window for a brand to gain viral press and coverage. […] Read More »

Brand Ranking: Why Traditional Advice Is Wrong

Chris Zuiker / Domain Names , Startups

Domain names play a crucial role for the positioning your brand.  The digital age has allowed small companies to take the big guys head on.  Most websites now look very similar.  This is no longer a significant advantage. How a brand ranks against the competition impacts sales, conversion and growth potential. Our minds rank brands […] Read More »

The #1 Domain Strategy mistake most Startups make

Chris Zuiker / Domain Names , Startups

Most startups seem to make this one crucial mistake with their domain name acquisition strategy. There are several stages of a startup from inception to the first investment round to even second and third rounds. While this article applies to all of these stages, we are specifically focusing on companies that have sales and have […] Read More »

Why the Fake News Mantra will Drive Domain Values Higher

Chris Zuiker / Domain Names

Companies risk millions of dollars in revenue and marketing investments when they rely on a third-party platform for their brand interaction. We see domains will become more important as the big brands (Google, FB, Youtube, etc..) clamp down and enforce restrictions on their sites. There has lately been a lot of talk in the news […] Read More »

Why 2017 will be a great year for premium domains.

Chris Zuiker / Domain Names

Three important digital trends that will drive the value of premium domains higher. Premium domain valuations will continue to increase in 2017. For most of the corporate world marketing plans and budgets are roughly in place for the next 12 months. Once again, we see several key themes and trends emerging for marketing and branding. […] Read More »

7 Guidelines to Choosing the Perfect Domain

Chris Zuiker / Domain Names , Startups

Use these seven guiding principles to acquire the perfect domain for your business. One of the best parts of working with Media Options is researching and speaking with hundreds of entrepreneurs, CMO’s and digital marketing managers.  A topic that frequently comes up is the role that domains play in branding and commercialization.  Often the first […] Read More »

How Important is Domain Strategy for a Startup?

Chris Zuiker / Domain Names , Startups

How should Startups value domains? Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence.  Domains are an integral part of branding and marketing.  The closer a domain aligns with your brand, the exponential impact it has […] Read More »

These 4 Companies Understand How to Use Multiple Domains

Chris Zuiker / Domain Names , Startups

Successful companies understand how multiple domains create value to their branding and marketing messages. As companies take market share and grow sales, marketing budgets and campaigns become more complex. On any given week I will reach out to over 300 businesses to start conversations on their domain strategies. Over time we have noticed a trend […] Read More »

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