The #1 Domain Strategy mistake most Startups make

Chris Zuiker / Domain Names , Startups

Most startups seem to make this one crucial mistake with their domain name acquisition strategy. There are several stages of a startup from inception to the first investment round to even second and third rounds. While this article applies to all of these stages, we are specifically focusing on companies that have sales and have […] Read More »

Why the Fake News Mantra will Drive Domain Values Higher

Chris Zuiker / Domain Names

Companies risk millions of dollars in revenue and marketing investments when they rely on a third-party platform for their brand interaction. We see domains will become more important as the big brands (Google, FB, Youtube, etc..) clamp down and enforce restrictions on their sites. There has lately been a lot of talk in the news […] Read More »

Why 2017 will be a great year for premium domains.

Chris Zuiker / Domain Names

Three important digital trends that will drive the value of premium domains higher. Premium domain valuations will continue to increase in 2017. For most of the corporate world marketing plans and budgets are roughly in place for the next 12 months. Once again, we see several key themes and trends emerging for marketing and branding. […] Read More »

7 Guidelines to Choosing the Perfect Domain

Chris Zuiker / Domain Names , Startups

Use these seven guiding principles to acquire the perfect domain for your business. One of the best parts of working with Media Options is researching and speaking with hundreds of entrepreneurs, CMO’s and digital marketing managers.  A topic that frequently comes up is the role that domains play in branding and commercialization.  Often the first […] Read More »

How Important is Domain Strategy for a Startup?

Chris Zuiker / Domain Names , Startups

How should Startups value domains? Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence.  Domains are an integral part of branding and marketing.  The closer a domain aligns with your brand, the exponential impact it has […] Read More »

These 4 Companies Understand How to Use Multiple Domains

Chris Zuiker / Domain Names , Startups

Successful companies understand how multiple domains create value to their branding and marketing messages. As companies take market share and grow sales, marketing budgets and campaigns become more complex. On any given week I will reach out to over 300 businesses to start conversations on their domain strategies. Over time we have noticed a trend […] Read More »

Why simplicity is crucial to rebranding.

Chris Zuiker / Domain Names , Startups

Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap.  Understanding the fundamentals of rebranding is crucial to […] Read More »

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