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These 12 Statistics Prove that Domain Prices Will Continue to Rise

Chris Zuiker / Domain Names , Startups

Online advertising, sales and usage statistics show why domain names will increase in value in 2017 and beyond. The internet has forever changed the way brands interact with their potential customers.  By 2020 digital advertising will surpass traditional advertising methods. As advertising dollars move to online platforms, companies will need to focus more on developing […] Read More »

7 Guidelines to Choosing the Perfect Domain

Chris Zuiker / Domain Names , Startups

Use these seven guiding principles to acquire the perfect domain for your business. One of the best parts of working with Media Options is researching and speaking with hundreds of entrepreneurs, CMO’s and digital marketing managers.  A topic that frequently comes up is the role that domains play in branding and commercialization.  Often the first […] Read More »

How Important is Domain Strategy for a Startup?

Chris Zuiker / Domain Names , Startups

How should Startups value domains? Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence.  Domains are an integral part of branding and marketing.  The closer a domain aligns with your brand, the exponential impact it has […] Read More »

These 4 Companies Understand How to Use Multiple Domains

Chris Zuiker / Domain Names , Startups

Successful companies understand how multiple domains create value to their branding and marketing messages. As companies take market share and grow sales, marketing budgets and campaigns become more complex. On any given week I will reach out to over 300 businesses to start conversations on their domain strategies. Over time we have noticed a trend […] Read More »

Why simplicity is crucial to rebranding.

Chris Zuiker / Domain Names , Startups

Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap.  Understanding the fundamentals of rebranding is crucial to […] Read More »

Proven Domain Strategies Underline These Three Brands

Chris Zuiker / Domain Names , Startups

Domain strategies play an important role in brand creation. If you have ever started a business you know the importance and difficulty of deciding on a brand name. Over 300,000 new brand names are registered every year in the US alone. This is on top of the existing millions of brands and trademarks already registered… […] Read More »

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