Domain Names Impact SEO (not just in the obvious way)

Chris Zuiker / Domain Names

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Getting ranked on the first page of Google for your search term is priceless. I think you will agree with me when I say that SEO is critical to any company’s success online. So then…SEO is King, right? Well, sort of…. If you understand these key elements of how your domain name impacts your branding […] Read More »

Domain valuation explained by these 6 factors

Chris Zuiker / Domain Names

highrise
(This is a long post however if you think you have a valuable domain well worth the read) Domain Valuation Fundamentals Explained. I think you will agree with me when I say: It can be VERY difficult to determine the correct domain valuation range for most domain names.  The last thing you want to do […] Read More »

Use This Formula to Acquire The Perfect Domain.

Chris Zuiker / Domain Names

Follow these seven guidelines to avoid making critical mistakes in your domain and brand name selection. The C.O.N.V.E.R.T. formula is one of the guidelines that we created to help our clients acquire the perfect domain.  Walking thru these core principles will help you determine the strength and quality of your domain name options.  The domain […] Read More »

Not doing this could cost you millions of dollars

Chris Zuiker / Domain Names

mountain
Proudly announce your domain acquisition. This past week the domain blogs were all telling the story on the acquisition and purchase price for Sumo.com. This was a brilliant marketing tactic by the founder Noah Kagan. The acquisition of a premium domain is unique opportunity and window for a brand to gain viral press and coverage. […] Read More »

Brand Ranking: Why Traditional Advice Is Wrong

Chris Zuiker / Domain Names , Startups

Domain names play a crucial role for the positioning your brand.  The digital age has allowed small companies to take the big guys head on.  Most websites now look very similar.  This is no longer a significant advantage. How a brand ranks against the competition impacts sales, conversion and growth potential. Our minds rank brands […] Read More »

The #1 Domain Strategy mistake most Startups make

Chris Zuiker / Domain Names , Startups

Most startups seem to make this one crucial mistake with their domain name acquisition strategy. There are several stages of a startup from inception to the first investment round to even second and third rounds. While this article applies to all of these stages, we are specifically focusing on companies that have sales and have […] Read More »

Why the Fake News Mantra will Drive Domain Values Higher

Chris Zuiker / Domain Names

Companies risk millions of dollars in revenue and marketing investments when they rely on a third-party platform for their brand interaction. We see domains will become more important as the big brands (Google, FB, Youtube, etc..) clamp down and enforce restrictions on their sites. There has lately been a lot of talk in the news […] Read More »

Why 2017 will be a great year for premium domains.

Chris Zuiker / Domain Names

Three important digital trends that will drive the value of premium domains higher. Premium domain valuations will continue to increase in 2017. For most of the corporate world marketing plans and budgets are roughly in place for the next 12 months. Once again, we see several key themes and trends emerging for marketing and branding. […] Read More »

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