How Important is Domain Strategy for a Startup?

Chris Zuiker / Domain Names , Startups

How should Startups value domains? Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence.  Domains are an integral part of branding and marketing.  The closer a domain aligns with your brand, the exponential impact it has […] Read More »

These 4 Companies Understand How to Use Multiple Domains

Chris Zuiker / Domain Names , Startups

Successful companies understand how multiple domains create value to their branding and marketing messages. As companies take market share and grow sales, marketing budgets and campaigns become more complex. On any given week I will reach out to over 300 businesses to start conversations on their domain strategies. Over time we have noticed a trend […] Read More »

Why simplicity is crucial to rebranding.

Chris Zuiker / Domain Names , Startups

Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap.  Understanding the fundamentals of rebranding is crucial to […] Read More »

Proven Domain Strategies Underline These Three Brands

Chris Zuiker / Domain Names , Startups

Domain strategies play an important role in brand creation. If you have ever started a business you know the importance and difficulty of deciding on a brand name. Over 300,000 new brand names are registered every year in the US alone. This is on top of the existing millions of brands and trademarks already registered… […] Read More »

Magnify your marketing spend with a premium domain

Chris Zuiker / Domain Names

Media Options is now exclusively brokering the premium domain Plans.com Domains are the gateway to your online presence. Research suggests that first impressions are made in 1/10 of a second. Matching your domain to consumer intent at the moment a customer is searching increases your chance of conversion. Creating a lasting impression thru branding is […] Read More »

Recent Blog Posts

On the Record: How Plato Design Re-branded to Aesthetic.com

The Story of Aesthetic.com  Rebranding is a difficult process, but rebranding and simultaneously a....

On the Record: The Domain Story of Extend.com

In this edition of On the Record, we speak with Woody Levin, Extend’s co-founder, and CEO, about h....

On the Record: The Story of Paw.com

Three-letter .COM’s can make incredible brands thanks to their memorability, exclusivity and their....

On the Record: The Story of Print.com

Media Options is excited to partner up with James Iles for a new series of articles called: On The R....

Announcing a More Efficient Way to Acquire Domains with SEO Authority

Announcing a NEW NEWSLETTER from Media Options! Instead of your regular DomainDeals™ newslett....
css.php