When to Sell & Why We Sold White.com

Tess Diaz / Domain Names

Smart investors acquire domain names that are generic and have intrinsic value either for their semantic meaning or their potential brand value. It’s a technically savvy twist on the classic buy and hold strategy for any investment; take Real Estate for example. There’s always the option to develop, lease, or to hold out for the […] Read More »

gTLD’s Are Here; Is It Time To Pivot?

Tess Diaz / Domain Names , gTLD , Startups

New gTLDs? Strategize with a domain broker… Domain investors and businesses alike have a vested interest monitoring the new gTLDs that might be coming out soon, like .GREEN and .NYC.  It’s important to understand the potential conflicts, advantages & disadvantages as they may pertain to your current domain portfolio; whether speculative or strategic for your […] Read More »

Microsoft Research Study: Domain Bias (preference) during Search

Tess Diaz / Domain Names , misc

Understanding Domain Bias is absolutely essential if you fall into one of the following categories: Startups considering domain name acquisition Business investing SEO budget for higher organic page rankings Business investing in paid search results like Google Adwords Exact Match Domain Owners appraising domain value Several studies in the past decade have shown that certain […] Read More »

Why build on a domain that doesn’t match your brand name?

Media Options / Domain Names , misc

CrowdFunding.com was recently acquired for a reported $170,000 by GoFundMe.com, who have stated they have no plans to rebrand. Veterinary Pet Insurance Company, the oldest and largest pet insurer in the US, is very well known as VPI. However, their entire online presence is built on premium domain PetInsurance.com. Companies build on a domain name […] Read More »

Trying to choose a domain name to start your business?

Media Options / Domain Names , misc

When starting a business with an online presence, how do you choose a domain name? When you start a business, you need customers, you need to be found. Where will they find you? And how will they find you? Your startup’s domain name is your online “location, location, location…” There’s no manual for real estate […] Read More »

Media Options Domain Brokerage Mentioned on Forbes

Media Options / Company News , Domain Names , misc

Forbes extensively researched the domain space for startups, writing an insightful two-piece series. The article highlighted a select few domain name brokers, including Media Options. It’s a healthy sign for the domain industry to see mainstream media understanding the value of  the domain name space so well. Forbes articulately portrayed how domain name brokers can […] Read More »

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