CPC up & RPC down, Domain values UP?

I read a very interesting article today about online advertising, sent out by newsletter from MediaPost.com.

It was funny to me that CPC to advertisers is dramatically rising and revenue per click to publishers and domain investors is dropping dramatically????  What gives?  read more…

In my eyes, that means the value of those exact match keyword domains is going to increase dramatically.  As advertisers become more aware of the importance of the domain name in search engine rankings, the discrepancy in what companies are willing to pay in paid search ranking versus what most will pay for a domain name, should tighten up.

If you are willing to pay $5,000 per month to Google Adsense and just having the keyword domain name will have nearly the same effect (if not more) in your search engine ranking, then wouldn’t it stand to reason that the value of that domain name is a multiple of the monthly expense to Google Adsense?  (Maybe 24 months would be reasonable?   Or maybe it should be 60 months, since that is the life of a domain given by the IRS?).

Either way, I believe domain values are on the rise.  Domain names are an essential element of Search Engine Optimization and that’s all there is to it.  As the fight for top spot heats up, so will the market for domain names (exact keyword match domains).

My thoughts for today…

About the Author

Media Options

Media Options is an industry leading domain broker and an authority on domain name values, domain appraisal and all other domain name brokerage services. We provide first class service to domain name owners wishing to sell their domain(s) as well as companies who require our private domain acquisition service.
About Us | Follow Us @ Twitter | Like Us @ Facebook | Meet Us @ Google+

Recent Blog Posts

On the Record with Remote.com

The Story Behind Remote.com In 2020, thanks to the global Coronavirus pandemic, companies large and....

On the Record: How Plato Design Re-branded to Aesthetic.com

The Story of Aesthetic.com  Rebranding is a difficult process, but rebranding and simultaneously a....

On the Record: The Domain Story of Extend.com

In this edition of On the Record, we speak with Woody Levin, Extend’s co-founder, and CEO, about h....

On the Record: The Story of Paw.com

Three-letter .COM’s can make incredible brands thanks to their memorability, exclusivity and their....

On the Record: The Story of Print.com

Media Options is excited to partner up with James Iles for a new series of articles called: On The R....
css.php