When is the best time to buy your domain name?
I mean the perfect domain name for your company.
Being in startup mode is a difficult time for most entrepreneurs and founders.
Most of the time there is a very big focus on cash flow and developing a viable product.
Buying your brands perfect domain name is not high on the radar.
But…
It could be the single single biggest risk that you have to your ability to scale.
Let me explain…
The internet changed the game of branding forever.
Your brand is now your domain name.
They associate your brand with your domain name because that is how they interact and find you online.
For example…
When Carrot originally launched they used the brand OnCarrot.com.
What they found is that 50% of their customers associated their brand with OnCarrot NOT Carrot.
This was one reason the found decided to acquire the exact match domain Carrot.com.
Check out this video if you want more info on this sale.
But…it goes much deeper.
Your domain name impacts the very foundation and DNA of your company.
It has an impact on each of these key areas.
Check out these blog posts and videos for more information on each of these areas.
The key point and take away is to realize that great brands own their domain name.
It is not an option.
Not many companies and brands actually have the opportunity to control their brand online.
For example, MeetCircle.com raised over $11M and yet will never have the opportunity to acquire Circle.com.
So, why do companies wait until it is too late?
Part of this reason is that they get comfortable with the domain name being available.
It could get stuck in a committee trying to get financing.
They may have just gotten bad advice from their branding agency.
In the end it really does not matter.
Once it is sold…
It is off the market forever.
Another startup will forever control the global positioning and simplicity because they took action first.
Great domain names don’t sit on the sidelines for long.
They become great brands.
If you have the opportunity to acquire your raw unfiltered branded domain name, do it.
Once it sells it will be off the market forever.
Take a seriously look at the true return on investment for your brand and ability to scale.
If it is a pure finance issue make sure to reach out to our team.
There are many options to acquiring a domain name.
Many of the domain names we broker are available with an owner financing option.
In the end, make it happen and acquire your domain name.
