Magnify your marketing spend with a premium domain

Chris Zuiker / Domain Names / 0 Comment

Media Options is now exclusively brokering the premium domain Plans.com Domains are the gateway to your online presence. Research suggests that first impressions are made in 1/10 of a second. Matching your domain to consumer intent at the moment a customer is searching increases your chance of conversion. Creating a lasting impression thru branding is […] Read More »

Is a Value Proposition part of your Marketing Strategy? To the consumer, Premium Domains say it all.

Tess Diaz / Domain Names , Startups / 0 Comment

Is a Value Proposition part of your Marketing Strategy? To the consumer, Premium Domains say it all. Premium domain names are not exclusively valuable as online, digital assets for SEO. They increase shelf wins and brand expansion, even for Consumer Packaged Goods in the retail space. In addition, premium domains can also resonate with consumers on […] Read More »

Standout on the Shelf with a Premium Domain: How Premium Domains can increase Shelf Wins & Brand Expansion in the Retail Channel

Tess Diaz / Domain Names , Startups / 0 Comment

Standout on the Shelf with a Premium Domain How Premium Domains can increase Shelf Wins & Brand Expansion in the Retail Channel How can a digital asset like a premium domain name increase wins on the shelf and in the retail channel? How can premium domain names help your CPG or brand expand and resonate […] Read More »

Location, Location, Location: Explaining How to Use Premium Domains as Premium Property

Tess Diaz / Domain Names , Startups / 0 Comment

Location, Location, Location Explaining How to Use Premium Domains as Premium Property “Location, location, location…” Those three words instantly convey what entire books could expand upon. At this stage in consumer/market education, most of us immediately grasp these concepts without extended research or education in real estate investment. “Location” guides and overarches all real estate […] Read More »

Do’s and Don’t s of Premium Domain Acquisitions

Tess Diaz / Domain Names , Startups / 0 Comment

Don’t make a unilateral decision: Domain names are multi-faceted digital assets. Consider a premium domain’s value to marketing (including SEO), legal (intellectual property), and finance (it’s a hard asset on the books!) Maximum ROI from a premium domain acquisition is created via teamwork, not unilaterally. Don’t make the common mistake of viewing “grow your own […] Read More »

Strategically Build your Corporate Domain Portfolio like Bill Belichick

Tess Diaz / Domain Names , Startups / 0 Comment

Strategically Build your Corporate Domain Portfolio by Acquiring “Shelf Names.” The Patriots proactively strategized to have Malcolm Butler in their back pocket for SuperBowl XLIX: Do you have yours? Bill Belichick built his team, smart and strategic. Are you building your domain portfolio with similar attentiveness? Malcolm Butler, who caught the pivotal interception of SuperBowl […] Read More »

Media Options: State of the Nation

Andrew Rosener / Company News , Domain Names , gTLD / 0 Comment

TLD.org has written on op-ed post about their speculation on the domain aftermarket; one that relied heavily on the actions of Media Options and our domain investment operations.  It was written without thought or comment from Media Options and was completely off base in interpreting our decisions and actions in the domain aftermarket and as […] Read More »

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