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Discover why domain names are strategic marketing assets.

Creating a brand or marketing campaign today starts with domain availability.

Branding and domain strategies are inseparable.

When a domain name is acquired correctly, it elevates a brand to a position of authority, supercharges any marketing campaign and increases conversion by being easy to remember while pre-selling the brand.

A poor domain name requires more marketing dollars that are wasted on communicating the domain versus the brand message.  Worse, it can even drive traffic to a competitor or another brand.

A domain name is an asset with a return on investment that pays out for the life of the brand.

Each chapter is a short read and meant to stimulate conversation and thought for this foundational decision of acquiring the perfect domain name for your brand.
Discover the same naming strategies used by the top branding agencies.
 Below are a few of the topics we cover inside the book.
  •    Criteria for choosing a domain
  •    Types of domains
  •    The top 3 domain strategies
  •    Choosing a domain name strategically
  •    Capturing consumer intent – the key to conversion
  •    Companies that changed their domain name 
  •    How to use multiple domains
  •    Rebranding
  •    Domains: Liquid assets on the books
  •    Wholesale liquidity, resale and appreciation
  •    Valuation: comparable sales
  •    Examples of who owns generic domains
A Word From The Author

Since 1998 I have been involved in helping brands increase sales and conversion.  As a senior domain broker, I quickly realized that most companies are devaluing their brand and limiting conversion with sub-par domains. 

 So, I created a simple process to explain the value of a premium domain that helps my clients establish a leadership position, increase conversion and save money on marketing.

To your success,

Chris Zuiker
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