Discover why domain names are strategic marketing assets.
Creating a brand or marketing campaign today starts with domain availability.
Branding and domain strategies are inseparable.
When a domain name is acquired correctly, it elevates a brand to a position of authority, supercharges any marketing campaign and increases conversion by being easy to remember while pre-selling the brand.
A poor domain name requires more marketing dollars that are wasted on communicating the domain versus the brand message. Worse, it can even drive traffic to a competitor or another brand.
A domain name is an asset with a return on investment that pays out for the life of the brand.
Each chapter is a short read and meant to stimulate conversation and thought for this foundational decision of acquiring the perfect domain name for your brand.
Discover the same naming strategies used by the top branding agencies.
Below are a few of the topics we cover inside the book.
Criteria for choosing a domain
Types of domains
The top 3 domain strategies
Choosing a domain name strategically
Capturing consumer intent – the key to conversion
Companies that changed their domain name
How to use multiple domains
Domains: Liquid assets on the books
Wholesale liquidity, resale and appreciation
Valuation: comparable sales
Examples of who owns generic domains
A Word From The Author
Since 1998 I have been involved in helping brands increase sales and conversion. As a senior domain broker, I quickly realized that most companies are devaluing their brand and limiting conversion with sub-par domains.
So, I created a simple process to explain the value of a premium domain that helps my clients establish a leadership position, increase conversion and save money on marketing.