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Brand Ranking: Why Traditional Advice Is Wrong

Chris Zuiker / Domain Names , Startups / 0 Comment

Domain names play a crucial role for the positioning your brand.  The digital age has allowed small companies to take the big guys head on.  Most websites now look very similar.  This is no longer a significant advantage. How a brand ranks against the competition impacts sales, conversion and growth potential. Our minds rank brands […] Read More »

These 12 Statistics Prove that Domain Prices Will Continue to Rise

Chris Zuiker / Domain Names , Startups / 0 Comment

Online advertising, sales and usage statistics show why domain names will increase in value in 2017 and beyond. The internet has forever changed the way brands interact with their potential customers.  By 2020 digital advertising will surpass traditional advertising methods. As advertising dollars move to online platforms, companies will need to focus more on developing […] Read More »

7 Guidelines to Choosing the Perfect Domain

Chris Zuiker / Domain Names , Startups / 0 Comment

Use these seven guiding principles to acquire the perfect domain for your business. One of the best parts of working with Media Options is researching and speaking with hundreds of entrepreneurs, CMO’s and digital marketing managers.  A topic that frequently comes up is the role that domains play in branding and commercialization.  Often the first […] Read More »

Why simplicity is crucial to rebranding.

Chris Zuiker / Domain Names , Startups / 0 Comment

Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap.  Understanding the fundamentals of rebranding is crucial to […] Read More »

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